Porsche

For over two decades, Progressive Companies has partnered with Porsche Cars North America (PCNA) to bring the brand’s visionary retail concepts to life. From the pioneering Porsche Centre Concept to the transformative Destination Porsche guidelines, our team has collaborated with PCNA, design partners, and dealers to deliver spaces that reflect Porsche’s dynamic design ethos. Recent projects—from a dual-brand Porsche-Audi facility in Rockville, MD, to the urban sophistication of Porsche Bethesda, and the immersive innovation of Porsche North Charlotte—demonstrate our ability to balance brand identity, operational efficiency, and community integration, creating environments as exceptional as the vehicles they showcase.

Porsche/Audi of Rockville, Rockville, MD

Progressive Companies partnered with Sonic Automotive to design and develop construction documentation for a 33,000 square-foot dual-brand Porsche-Audi dealership in Rockville, MD. This facility required a delicate balance between two distinct luxury brands while ensuring harmony with the surrounding residential community and adjacent country club. To achieve this, Progressive Companies engaged city officials, club representatives, and local residents to craft a design that met all stakeholders’ needs. The building’s façade features unique treatments and distinct entries to maintain brand identity while sharing core operational areas, including a 25-bay service center, parts department, and customer amenities.

Porsche Bethesda, North Bethesda, MD

In 2017, Porsche transitioned from its dual-brand location to a new, cutting-edge 63,000 square-foot facility in North Bethesda, seamlessly integrating into a dynamic mixed-use urban setting. Unlike conventional suburban dealerships, Porsche Bethesda embodies an urban retail experience with a striking street-level showroom displaying fourteen vehicles behind a continuous curve of frameless glass. A central skylight floods the space with natural light, while digital displays dynamically integrate Porsche Technology, enabling real-time marketing updates that enhance the customer experience.

Porsche North Charlotte, Charlotte, NC

Collaborating with Mills Automotive Group and Porsche’s design team, Progressive Companies developed a state-of-the-art facility under the Destination Porsche program—an innovative retail model focused on customer engagement, operational efficiency, and enhanced work environments for dealership personnel. This 45,500 square-foot facility, constructed within a 39,000 square-foot footprint, features a two-level showroom, private vehicle delivery rooms, a vehicle elevator, and twenty-four service bays, all designed to create an immersive and welcoming experience for Porsche enthusiasts. These projects exemplify Progressive Companies’ commitment to delivering premier automotive retail spaces that align with Porsche’s vision of innovation, luxury, and customer-centric design.

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