Sonic Automotive Mercedes-Benz

Sonic Automotive, Inc. is one of the largest automotive retailers in the United States, boasting a diverse portfolio of franchised dealerships representing over 25 different new vehicle brands. The company also offers a distinctive pre-owned car-buying experience with its EchoPark Automotive venture.  

Sonic Automotive hired Progressive Companies to rejuvenate its Mercedes-Benz Autobahn dealership just outside San Francisco, CA. The worn-out existing structure made way for a striking new design, featuring floor-to-ceiling glass curtain walls, strategically positioned along three exterior sides to capture the attention of passersby on a main highway. This design not only provides a captivating view of the dynamic activities within but also reflects the transparent values of Sonic Automotive and the luxury promise of Mercedes-Benz. The 24-foot-high showroom introduces cafe-style spaces, which elevate the customer experience. Progressive's involvement extended beyond design, encompassing an "activation" phase that facilitated a seamless transition from construction to operational readiness.

In Fort Myers, Florida, a second venture involved the design of a Mercedes showroom and service center. This project blends a dramatic façade and colonnade with the iconic Autohaus global brand. The showroom's curved glass box, set against a white, gridded, vertical wall adorned with the Mercedes logo, creates a visually striking presence. Inside, the showroom exudes elegance with wood, metal, and glass elements displaying vehicles in a radial pattern following the curve of the front façade. Notably, the facility accommodates separate showroom spaces for German auto brands Maybach and Smart Car. These projects showcase Progressive's dedication to pushing the boundaries of design, embodying the essence of Sonic Automotive's commitment to innovation and excellence.