Mercedes-Benz
Belmont, CA, Fort Meyers, FL, and Denver, CO
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Crafting Unforgettable Spaces Where Innovation Meets Luxury
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Project Details
Client
Scale
FL - 51,620 sq. ft., CA - 55,216 sq. ft., and CO - 93,400 sq. ft.
Completion
Awards
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The design not only provides a captivating view of the dynamic activities within but also reflects the transparent values of Sonic Automotive and the luxury promise of Mercedes-Benz.
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Progressive Companies has partnered with Mercedes-Benz USA, LLC (MBUSA) for over a decade, supporting projects from the original Autohaus program to the current Mercedes-Benz EVolution standards. These efforts build upon past concepts while embracing the brand’s shift toward electric mobility and a luxury digital retail experience.
Mercedes-Benz Autobahn Motors, Belmont, CA
The Mercedes-Benz Autobahn Motors is a 44,200 square-foot new two-story dealership outside San Francisco in Belmont, CA. The striking new design features floor-to-ceiling curved glass curtain walls strategically positioned along three exterior sides to capture the attention of passersby on a main highway. This design not only provides a captivating view of the dynamic activities within but also reflects the transparent values of Sonic Automotive OSOE program and the luxury promise of Mercedes-Benz.
Mercedes-Benz of Bowling Green, KY
Our design for Mills Automotive Group’s 25,000 square-foot dealership in Bowling Green showcases the latest EVolution standards. It emphasizes electrification, sustainability, and digital integration, reflecting our continued commitment to pushing the boundaries of automotive retail design.
Mercedes-Benz of Denver, CO
Located in downtown Glendale, this 93,400 square-foot flagship features a multistory layout with a mezzanine showroom for 30 vehicles and a lower-level service shop with over 30 bays. A signature tower anchors the corner, housing a car elevator for vertical display and creating a strong pedestrian presence.
Mercedes-Benz of Fort Myers, FL
Since the early 2000s, we have partnered with Sonic Automotive on several facilities, including the 51,000 square-foot Mercedes-Benz of Fort Myers. This Autohaus design introduced key brand elements like the iconic blue entrance portal, full-glass showroom, and silver triple-finned columns. We later expanded our collaboration with two additional stores, integrating Sonic’s “One Sonic One Experience” customer program alongside the updated black Autohaus-2 design in both Denver and Autobahn Motors.
