McDonald's Times Square

New York City, NY

New York City



Shaping the Future of McDonald's with Innovative Designs and Iconic Transformations

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Project Details

McDonald's Corporation
11,199 square feet
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“McDonalds' flagship adopts a more composed and at the same time bold approach to restaurant design, creating a calm environment. The three-story glass curtain wall provides customers with spectacular dining room views out into the heart of Times Square." –QSR Magazine

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Progressive Companies proudly contributed to McDonald's monumental $6-billion-dollar initiative that revolutionized over 14,000 U.S.-based restaurants. Over just two years, our retail design team played a crucial role in the renovation of 70 locations in Michigan and New York. Notably, we served as the architect-of-record for the grand reopening of McDonald's flagship Times Square store, a massive 11,199-square-foot space destined to be one of the busiest in the U.S. Boasting three levels of floor-to-ceiling glass offering captivating views of Times Square, the renovated restaurant reflects McDonald's commitment to appealing to younger generations with personalized, convenient design elements. The location features 18 digital kiosks, Guest Experience Leaders, table service, and 173 seats, showcasing adaptability to diverse customer preferences.